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Practical guides

Make better marketing decisions before producing more pages

Concise operating guides for architecture, measurement and local-content quality.

Map one search intent to one useful service page

  1. 1Write the customer decision the page must support.
  2. 2Group genuinely equivalent query variations under that purpose.
  3. 3Compare existing pages and choose one canonical owner.
  4. 4Define unique evidence, capabilities, process and next action.
  5. 5Redirect or reposition competing pages before publication.

Create a campaign measurement plan before launch

  1. 1Name the commercial outcome and its system of record.
  2. 2Define conversions precisely and separate primary from diagnostic events.
  3. 3Record the baseline period, filters and known data gaps.
  4. 4Document campaign, page and tracking changes by date.
  5. 5Report outcomes with attribution limits and downstream quality feedback.

Decide whether a location page deserves to exist

  1. 1Confirm the business genuinely serves the market.
  2. 2Identify a distinct local customer need, constraint or service detail.
  3. 3Attach verified business and market evidence.
  4. 4Write value that remains useful after removing the city name.
  5. 5Do not publish when the page only funnels users to a generic service.

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