ENQUIRY QUALITY REPORT — EDITABLE TEMPLATE
This blank worksheet is a work sample, not a performance claim.

Period and enquiry cohort:
Source systems and owners:
Qualified-opportunity definition:
Included services and geography:
Consent and data-retention responsibilities:

RECONCILIATION (one primary status per unique incoming record)
All submissions:
Spam:
Duplicates:
Outside coverage:
Unsupported service:
Awaiting assessment:
Qualified opportunities:
Other documented exclusion:
Check: categories sum to all submissions.

COMMERCIAL OUTCOMES
Booked jobs from this enquiry cohort:
Lost opportunities and known reasons:
Media spend:
Management/production/other costs (itemize):
Revenue, refunds and contribution (only when reconciled):

CALCULATIONS
Qualification rate = qualified opportunities / all submissions.
Booking rate = booked jobs / qualified opportunities.
Media cost per qualified opportunity = media spend / qualified opportunities.
Media cost per booking = media spend / booked jobs.
Use N/A when a denominator is zero. Show counts next to percentages.

DECISION LOG
Observed finding:
Possible cause (not yet established):
Change, owner and release date:
Acceptance check:
Comparison dates and known budget/seasonality/tracking changes:
Result and uncertainty:
Next decision:

Keep private customer details in authorized business systems. Public reports should use permitted, aggregated information.