ADVENTISE PROJECT WORKSHEET: PPC Agency — Abbotsford, British Columbia, Canada Page: https://adventise.com/abbotsford-ca-ppc-agency/ Geographic reference: City of Abbotsford: Discover Abbotsford — https://www.abbotsford.ca/discover Reference reviewed: 2026-09-26 Place data: GeoNames via Open-Meteo, CC BY 4.0 https://creativecommons.org/licenses/by/4.0/ PURPOSE An editable planning worksheet, not a client case study, proposal or performance forecast. MARKET CONTEXT Abbotsford is in British Columbia’s Fraser Valley. The City of Abbotsford reference identifies this market; it does not define a business’s service area. Specify whether the offer covers Abbotsford alone or named communities elsewhere in the Fraser Valley. Do not substitute the same-name place in Quebec. Local scheduling reference: America/Vancouver. Confirm dates and working availability. BUSINESS DECISIONS TO COMPLETE Business and offer: ____________________ Supported locations within Abbotsford: ____________________ Excluded locations and services: ____________________ Remote / on-site / customer visits: ____________________ Qualified customer action: ____________________ Approver, delivery owner and review date: ____________________ SERVICE SCOPE REVIEW Begin with one offer, an approved landing page and a written definition of a useful enquiry. For a service business, that may include location and job suitability; an online store needs a purchase and value definition. Choose the relevant model before comparing campaign proposals. The initial campaign plan should identify who builds or edits the landing page, who approves claims and who receives new enquiries. Keep media spend, management fees and any production work separate so the total cost is clear. Document campaign scope List the advertising platforms and campaign types being commissioned. Specify whether setup, account restructuring and ongoing optimisation are included. Test the conversion path Test a call and a form submission through to their destination. Identify duplicate, spam and outside-area requests before reporting qualified enquiries. Review coverage before expansion Compare Abbotsford enquiries with requests from other locations. Add named communities only when fulfilment and campaign evidence support the change. BUYER QUESTIONS Are landing pages included in PPC management? The proposal should say whether it includes recommendations, edits to an existing page or a new page build. It should also assign responsibility for hosting, copy approval, form delivery and tracking. These are different amounts of work. Does the management fee include advertising spend? The scope separates management from the amount paid to the advertising platform. Also record setup, creative production and any tracking costs. Evaluate qualified-enquiry cost with a clearly stated cost basis and reporting period. Service brief reviewed: 2026-09-26 FIRST DECISION Agree the serviceable locations and a qualified-enquiry definition before allocating media spend. INPUTS [ ] The offer, exclusions and viable customer locations [ ] Account access, a media budget and current conversion definitions [ ] Sales feedback showing why recent enquiries were accepted or rejected DELIVERABLES AND ACCEPTANCE 1. Write the targeting register Record included and excluded areas, location settings, intent groups and irrelevant searches. Check platform targeting against the written service boundary. Acceptance: Campaign settings and the sales team's coverage rules can be compared line by line. Owner / evidence / status: ____________________ 2. Match ads to the offer Give each test a defined customer task, matching landing page, qualification question and primary action. Acceptance: The ad promise is supported on the page; the form does not accept a service the offer excludes without explaining the limitation. Owner / evidence / status: ____________________ 3. Reconcile the results Separate spam, duplicates, wrong-area and unsupported-service requests before evaluating qualified acquisition cost. Acceptance: Request categories reconcile to the total and media spend is separated from management fees. Owner / evidence / status: ____________________ PLANNING EXERCISE A hypothetical campaign reports inexpensive leads, but some requests are outside the agreed area. Review the targeting settings, the page promise and the sales rejection reasons together before broadening the campaign. Test one supported request from Abbotsford and one excluded-area request. Record expected and observed responses. This exercise is hypothetical; it is not evidence of local client work. MEASUREMENT Use media spend divided by qualified enquiries, plus booked outcomes when available. Keep attribution window, late sales and invalid requests visible. Baseline window and source system: ____________________ Review window and material changes: ____________________ Outcome and next decision: ____________________ SCOPE LIMITS Click prices and lead volumes are not inferred from a place's size or geography. Budgets need account and commercial evidence. Adventise delivery is remote. This market page does not represent a local Adventise office. USEFUL RESOURCES https://adventise.com/work-samples/lead-quality-walkthrough/ https://adventise.com/tools/ Coverage comparison only: Chilliwack — https://adventise.com/chilliwack-ca-ppc-agency/ Coverage comparison only: Langley — https://adventise.com/langley-ca-ppc-agency/ Coverage comparison only: Maple Ridge — https://adventise.com/maple-ridge-ca-ppc-agency/