ADVENTISE PROJECT WORKSHEET: PPC Agency — Airdrie, Alberta, Canada
Page: https://adventise.com/airdrie-ca-ppc-agency/
Geographic reference: GeoNames place record: Airdrie — https://www.geonames.org/5882799/
Reference reviewed: 2026-09-26
Place data: GeoNames via Open-Meteo, CC BY 4.0 https://creativecommons.org/licenses/by/4.0/

PURPOSE
An editable planning worksheet, not a client case study, proposal or performance forecast.

MARKET CONTEXT
Airdrie is recorded in Alberta, Canada. This place reference identifies the location; it does not define a business’s service area.
Define Airdrie coverage separately from the wider Alberta area. A place record is a reference point, not an advertising radius or a promise of service.

Local scheduling reference: America/Edmonton. Confirm dates and working availability.

BUSINESS DECISIONS TO COMPLETE
Business and offer: ____________________
Supported locations within Airdrie: ____________________
Excluded locations and services: ____________________
Remote / on-site / customer visits: ____________________
Qualified customer action: ____________________
Approver, delivery owner and review date: ____________________

SERVICE SCOPE REVIEW
Compare proposed campaign types with the business model and available assets. A search campaign, product campaign and video campaign have different requirements. Confirm platform availability and eligibility for the actual account before including a specialist product.
Automated bidding or optimisation still needs a suitable conversion definition, spending limits and review ownership. Specify what is being optimised, who may change the budget and what evidence triggers a pause or adjustment.

Choose an initial format
Record the audience task, campaign type and required assets. Explain why each additional format belongs in the test.

Set change permissions
Agree spending authority, approval contacts and review dates. Document how unexpected demand or unsuitable enquiries are handled.

Validate the signals
Test conversion capture and classify invalid or outside-area requests. Report qualified opportunities separately from all recorded actions.

BUYER QUESTIONS
Does automation remove the need to review campaigns?
No. The scope should retain responsibility for conversion quality, budgets, exclusions and creative accuracy. Automated decisions need to be evaluated against the business’s agreed outcomes.

Are all Google advertising products suitable for my business?
Suitability depends on the offer, account, location, eligibility and available assets. Confirm those requirements before including a product in the proposal or promising its availability.

Service brief reviewed: 2026-09-26

FIRST DECISION
Agree the serviceable locations and a qualified-enquiry definition before allocating media spend.

INPUTS
[ ] The offer, exclusions and viable customer locations
[ ] Account access, a media budget and current conversion definitions
[ ] Sales feedback showing why recent enquiries were accepted or rejected

DELIVERABLES AND ACCEPTANCE
1. Write the targeting register
Record included and excluded areas, location settings, intent groups and irrelevant searches. Check platform targeting against the written service boundary.
Acceptance: Campaign settings and the sales team's coverage rules can be compared line by line.
Owner / evidence / status: ____________________

2. Match ads to the offer
Give each test a defined customer task, matching landing page, qualification question and primary action.
Acceptance: The ad promise is supported on the page; the form does not accept a service the offer excludes without explaining the limitation.
Owner / evidence / status: ____________________

3. Reconcile the results
Separate spam, duplicates, wrong-area and unsupported-service requests before evaluating qualified acquisition cost.
Acceptance: Request categories reconcile to the total and media spend is separated from management fees.
Owner / evidence / status: ____________________

PLANNING EXERCISE
A hypothetical campaign reports inexpensive leads, but some requests are outside the agreed area. Review the targeting settings, the page promise and the sales rejection reasons together before broadening the campaign.
Test one supported request from Airdrie and one excluded-area request. Record expected and observed responses.
This exercise is hypothetical; it is not evidence of local client work.

MEASUREMENT
Use media spend divided by qualified enquiries, plus booked outcomes when available. Keep attribution window, late sales and invalid requests visible.
Baseline window and source system: ____________________
Review window and material changes: ____________________
Outcome and next decision: ____________________

SCOPE LIMITS
Click prices and lead volumes are not inferred from a place's size or geography. Budgets need account and commercial evidence.
Adventise delivery is remote. This market page does not represent a local Adventise office.

USEFUL RESOURCES
https://adventise.com/work-samples/lead-quality-walkthrough/
https://adventise.com/tools/