ADVENTISE PROJECT WORKSHEET: PPC Agency — Ajax, Ontario, Canada Page: https://adventise.com/ajax-ca-ppc-agency/ Geographic reference: GeoNames place record: Ajax — https://www.geonames.org/5882873/ Reference reviewed: 2026-09-26 Place data: GeoNames via Open-Meteo, CC BY 4.0 https://creativecommons.org/licenses/by/4.0/ PURPOSE An editable planning worksheet, not a client case study, proposal or performance forecast. MARKET CONTEXT Ajax is recorded in Durham, Ontario, Canada. This place reference identifies the location; it does not define a business’s service area. Define Ajax coverage separately from the wider Durham area. A place record is a reference point, not an advertising radius or a promise of service. Local scheduling reference: America/Toronto. Confirm dates and working availability. BUSINESS DECISIONS TO COMPLETE Business and offer: ____________________ Supported locations within Ajax: ____________________ Excluded locations and services: ____________________ Remote / on-site / customer visits: ____________________ Qualified customer action: ____________________ Approver, delivery owner and review date: ____________________ SERVICE SCOPE REVIEW For a service campaign, define what makes a lead suitable. For ecommerce, establish which purchases and values are reported. For a longer business sale, identify the intermediate steps sales staff can reliably confirm. These definitions should precede platform selection. Record the creative each proposed channel requires and who produces it. Search copy, product assets and original video involve different work. Separate production costs, management and media spend before comparing proposals. Define a valid conversion Write the acceptance rules for the chosen business model and test how those actions are captured. Identify duplicates and invalid submissions. Choose platform tests Give each platform a purpose and budget rationale. Avoid splitting a test across channels without enough capacity to learn from each. Assign creative and page work Specify supplied assets, copy approval, production and landing-page changes. Confirm the destination is ready before launch. BUYER QUESTIONS Can the same campaign report combine leads and purchases? Keep those actions distinguishable and define how each is valued. A form submission is not equivalent to a completed purchase. Reports should preserve the steps needed to evaluate the business’s actual outcome. Who supplies video for a paid social campaign? The brief must identify the producer, required assets, permissions and approval dates. Remote campaign management does not imply an included local shoot; any production arrangement should be explicit. Service brief reviewed: 2026-09-26 FIRST DECISION Agree the serviceable locations and a qualified-enquiry definition before allocating media spend. INPUTS [ ] The offer, exclusions and viable customer locations [ ] Account access, a media budget and current conversion definitions [ ] Sales feedback showing why recent enquiries were accepted or rejected DELIVERABLES AND ACCEPTANCE 1. Write the targeting register Record included and excluded areas, location settings, intent groups and irrelevant searches. Check platform targeting against the written service boundary. Acceptance: Campaign settings and the sales team's coverage rules can be compared line by line. Owner / evidence / status: ____________________ 2. Match ads to the offer Give each test a defined customer task, matching landing page, qualification question and primary action. Acceptance: The ad promise is supported on the page; the form does not accept a service the offer excludes without explaining the limitation. Owner / evidence / status: ____________________ 3. Reconcile the results Separate spam, duplicates, wrong-area and unsupported-service requests before evaluating qualified acquisition cost. Acceptance: Request categories reconcile to the total and media spend is separated from management fees. Owner / evidence / status: ____________________ PLANNING EXERCISE A hypothetical campaign reports inexpensive leads, but some requests are outside the agreed area. Review the targeting settings, the page promise and the sales rejection reasons together before broadening the campaign. Test one supported request from Ajax and one excluded-area request. Record expected and observed responses. This exercise is hypothetical; it is not evidence of local client work. MEASUREMENT Use media spend divided by qualified enquiries, plus booked outcomes when available. Keep attribution window, late sales and invalid requests visible. Baseline window and source system: ____________________ Review window and material changes: ____________________ Outcome and next decision: ____________________ SCOPE LIMITS Click prices and lead volumes are not inferred from a place's size or geography. Budgets need account and commercial evidence. Adventise delivery is remote. This market page does not represent a local Adventise office. USEFUL RESOURCES https://adventise.com/work-samples/lead-quality-walkthrough/ https://adventise.com/tools/ Coverage comparison only: Whitby — https://adventise.com/whitby-ca-ppc-agency/ Coverage comparison only: Pickering — https://adventise.com/pickering-ca-ppc-agency/ Coverage comparison only: Oshawa — https://adventise.com/oshawa-ca-ppc-agency/