ADVENTISE PROJECT WORKSHEET: PPC Agency — Allentown, Pennsylvania, United States
Page: https://adventise.com/allentown-ppc-agency/
Geographic reference: GeoNames place record: Allentown — https://www.geonames.org/5178127/
Reference reviewed: 2026-09-26
Place data: GeoNames via Open-Meteo, CC BY 4.0 https://creativecommons.org/licenses/by/4.0/

PURPOSE
An editable planning worksheet, not a client case study, proposal or performance forecast.

MARKET CONTEXT
Allentown is recorded in Lehigh, Pennsylvania, United States. This place reference identifies the location; it does not define a business’s service area.
Define Allentown coverage separately from the wider Lehigh area. A place record is a reference point, not an advertising radius or a promise of service.

Local scheduling reference: America/New_York. Confirm dates and working availability.

BUSINESS DECISIONS TO COMPLETE
Business and offer: ____________________
Supported locations within Allentown: ____________________
Excluded locations and services: ____________________
Remote / on-site / customer visits: ____________________
Qualified customer action: ____________________
Approver, delivery owner and review date: ____________________

SERVICE SCOPE REVIEW
Google search, display and social advertising require different creative and targeting decisions. Name the platforms in the proposal and explain why each is being considered. A general PPC label should not leave you guessing which campaigns, assets or review activities are included.
A campaign also depends on a relevant destination and a working response process. Confirm who changes the landing page, tests conversion events and checks whether calls or forms represent suitable work. Review geographic settings against the actual Allentown service area.

Select the offer and platform
Identify the service, buyer need and next action. Confirm creative requirements and media budget separately from management fees.

Test the destination
Check the page, form or call route on mobile and desktop. Agree which event counts as an inquiry and verify it before launch.

Review inquiry quality
Track suitability and sales outcomes with the business team. Use location, search relevance and lead feedback to guide adjustments.

BUYER QUESTIONS
Does PPC management include landing-page changes?
That depends on the agreed scope. Specify whether the work includes recommendations, edits to an existing page or a new page, and identify the access, approvals and maintenance needed.

Should an Allentown campaign also target nearby cities?
Use actual service coverage, capacity and inquiry quality to make that decision. Confirm regional differences before broadening targeting, then review whether the added areas produce suitable inquiries.

Service brief reviewed: 2026-09-26

FIRST DECISION
Agree the serviceable locations and a qualified-enquiry definition before allocating media spend.

INPUTS
[ ] The offer, exclusions and viable customer locations
[ ] Account access, a media budget and current conversion definitions
[ ] Sales feedback showing why recent enquiries were accepted or rejected

DELIVERABLES AND ACCEPTANCE
1. Write the targeting register
Record included and excluded areas, location settings, intent groups and irrelevant searches. Check platform targeting against the written service boundary.
Acceptance: Campaign settings and the sales team's coverage rules can be compared line by line.
Owner / evidence / status: ____________________

2. Match ads to the offer
Give each test a defined customer task, matching landing page, qualification question and primary action.
Acceptance: The ad promise is supported on the page; the form does not accept a service the offer excludes without explaining the limitation.
Owner / evidence / status: ____________________

3. Reconcile the results
Separate spam, duplicates, wrong-area and unsupported-service requests before evaluating qualified acquisition cost.
Acceptance: Request categories reconcile to the total and media spend is separated from management fees.
Owner / evidence / status: ____________________

PLANNING EXERCISE
A hypothetical campaign reports inexpensive leads, but some requests are outside the agreed area. Review the targeting settings, the page promise and the sales rejection reasons together before broadening the campaign.
Test one supported request from Allentown and one excluded-area request. Record expected and observed responses.
This exercise is hypothetical; it is not evidence of local client work.

MEASUREMENT
Use media spend divided by qualified enquiries, plus booked outcomes when available. Keep attribution window, late sales and invalid requests visible.
Baseline window and source system: ____________________
Review window and material changes: ____________________
Outcome and next decision: ____________________

SCOPE LIMITS
Click prices and lead volumes are not inferred from a place's size or geography. Budgets need account and commercial evidence.
Adventise delivery is remote. This market page does not represent a local Adventise office.

USEFUL RESOURCES
https://adventise.com/work-samples/lead-quality-walkthrough/
https://adventise.com/tools/
Coverage comparison only: Philadelphia — https://adventise.com/philadelphia-ppc-agency/