ADVENTISE PROJECT WORKSHEET: PPC Agency — Ann Arbor, Michigan, United States
Page: https://adventise.com/ann-arbor-ppc-agency/
Geographic reference: GeoNames place record: Ann Arbor — https://www.geonames.org/4984247/
Reference reviewed: 2026-09-26
Place data: GeoNames via Open-Meteo, CC BY 4.0 https://creativecommons.org/licenses/by/4.0/

PURPOSE
An editable planning worksheet, not a client case study, proposal or performance forecast.

MARKET CONTEXT
Ann Arbor is recorded in Washtenaw, Michigan, United States. This place reference identifies the location; it does not define a business’s service area.
Define Ann Arbor coverage separately from the wider Washtenaw area. A place record is a reference point, not an advertising radius or a promise of service.

Local scheduling reference: America/Detroit. Confirm dates and working availability.

BUSINESS DECISIONS TO COMPLETE
Business and offer: ____________________
Supported locations within Ann Arbor: ____________________
Excluded locations and services: ____________________
Remote / on-site / customer visits: ____________________
Qualified customer action: ____________________
Approver, delivery owner and review date: ____________________

SERVICE SCOPE REVIEW
A search ad, a professional-network campaign and a video-led social campaign need different material. Select channels based on the offer and available evidence about the audience, then confirm who writes, designs or produces the assets. Media spend and production fees should be visible separately.
Define what happens after a form submission or booking. If the business has a longer evaluation process, report qualified opportunities and eventual outcomes separately from early inquiries. Set a review window that gives those later stages time to occur.

Define the audience and action
Record the buyer need and the next measurable step. Choose a campaign format that supports that journey.

Plan creative tests
Agree the variants, production owner and approval process. Keep enough consistency to understand what each test changes.

Connect lead and sales feedback
Document qualification criteria and how outcomes are recorded. Explain gaps or delays in attribution.

BUYER QUESTIONS
Is video production included with paid social management?
Only if it is explicitly included. Confirm capture, editing, revisions, usage rights and ongoing creative requirements separately from media spend and account management.

How should a campaign be evaluated when sales take months?
Track agreed early stages and retain their connection to later outcomes where possible. Report the sales-cycle delay clearly rather than assigning immediate revenue to every inquiry.

Service brief reviewed: 2026-09-27

FIRST DECISION
Agree the serviceable locations and a qualified-enquiry definition before allocating media spend.

INPUTS
[ ] The offer, exclusions and viable customer locations
[ ] Account access, a media budget and current conversion definitions
[ ] Sales feedback showing why recent enquiries were accepted or rejected

DELIVERABLES AND ACCEPTANCE
1. Write the targeting register
Record included and excluded areas, location settings, intent groups and irrelevant searches. Check platform targeting against the written service boundary.
Acceptance: Campaign settings and the sales team's coverage rules can be compared line by line.
Owner / evidence / status: ____________________

2. Match ads to the offer
Give each test a defined customer task, matching landing page, qualification question and primary action.
Acceptance: The ad promise is supported on the page; the form does not accept a service the offer excludes without explaining the limitation.
Owner / evidence / status: ____________________

3. Reconcile the results
Separate spam, duplicates, wrong-area and unsupported-service requests before evaluating qualified acquisition cost.
Acceptance: Request categories reconcile to the total and media spend is separated from management fees.
Owner / evidence / status: ____________________

PLANNING EXERCISE
A hypothetical campaign reports inexpensive leads, but some requests are outside the agreed area. Review the targeting settings, the page promise and the sales rejection reasons together before broadening the campaign.
Test one supported request from Ann Arbor and one excluded-area request. Record expected and observed responses.
This exercise is hypothetical; it is not evidence of local client work.

MEASUREMENT
Use media spend divided by qualified enquiries, plus booked outcomes when available. Keep attribution window, late sales and invalid requests visible.
Baseline window and source system: ____________________
Review window and material changes: ____________________
Outcome and next decision: ____________________

SCOPE LIMITS
Click prices and lead volumes are not inferred from a place's size or geography. Budgets need account and commercial evidence.
Adventise delivery is remote. This market page does not represent a local Adventise office.

USEFUL RESOURCES
https://adventise.com/work-samples/lead-quality-walkthrough/
https://adventise.com/tools/
Coverage comparison only: Detroit — https://adventise.com/detroit-ppc-agency/