ADVENTISE PROJECT WORKSHEET: PPC Agency — Brantford, Ontario, Canada Page: https://adventise.com/brantford-ca-ppc-agency/ Geographic reference: City of Brantford: municipal contact directory — https://www.brantford.ca/contacts-directory/ Reference reviewed: 2026-09-26 Place data: GeoNames via Open-Meteo, CC BY 4.0 https://creativecommons.org/licenses/by/4.0/ PURPOSE An editable planning worksheet, not a client case study, proposal or performance forecast. MARKET CONTEXT Brantford is a city in Ontario. Define the business’s supported locations separately from the city name. Distinguish the City of Brantford from the County of Brant when describing coverage; they are separate municipalities. Local scheduling reference: America/Toronto. Confirm dates and working availability. BUSINESS DECISIONS TO COMPLETE Business and offer: ____________________ Supported locations within Brantford: ____________________ Excluded locations and services: ____________________ Remote / on-site / customer visits: ____________________ Qualified customer action: ____________________ Approver, delivery owner and review date: ____________________ SERVICE SCOPE REVIEW List Brantford and any additional supported locations individually. The place name in an ad should match what the business can fulfil and what the landing page explains. Record geographic exclusions alongside included areas so a wider campaign does not happen by accident. Compare proposals using the same work categories: account setup, research, ad writing, landing-page changes, tracking and ongoing review. Ask which platforms are included and who owns the accounts and billing. Agree a targeting register Document included locations, exclusions and the reason for each. Keep Brantford city coverage distinct from any County of Brant expansion. Check what the fee buys Separate a one-time setup from monthly management, media spend and page production. Identify campaign or platform limits in the scope. Reconcile enquiries Connect test submissions to the reporting system and sales owner. Report unsuitable locations, duplicates and valid opportunities separately. BUYER QUESTIONS Should Google and Microsoft advertising launch together? Choose platforms using the offer, existing account evidence and available budget. Each additional platform adds setup and review work. The brief should explain why a platform is included and how its test will be evaluated. Can a city campaign include surrounding communities? Yes, when the business serves them and they are named in the approved targeting plan. Check the campaign settings and landing-page coverage together, then review enquiry quality by the agreed geography. Service brief reviewed: 2026-09-26 FIRST DECISION Agree the serviceable locations and a qualified-enquiry definition before allocating media spend. INPUTS [ ] The offer, exclusions and viable customer locations [ ] Account access, a media budget and current conversion definitions [ ] Sales feedback showing why recent enquiries were accepted or rejected DELIVERABLES AND ACCEPTANCE 1. Write the targeting register Record included and excluded areas, location settings, intent groups and irrelevant searches. Check platform targeting against the written service boundary. Acceptance: Campaign settings and the sales team's coverage rules can be compared line by line. Owner / evidence / status: ____________________ 2. Match ads to the offer Give each test a defined customer task, matching landing page, qualification question and primary action. Acceptance: The ad promise is supported on the page; the form does not accept a service the offer excludes without explaining the limitation. Owner / evidence / status: ____________________ 3. Reconcile the results Separate spam, duplicates, wrong-area and unsupported-service requests before evaluating qualified acquisition cost. Acceptance: Request categories reconcile to the total and media spend is separated from management fees. Owner / evidence / status: ____________________ PLANNING EXERCISE A hypothetical campaign reports inexpensive leads, but some requests are outside the agreed area. Review the targeting settings, the page promise and the sales rejection reasons together before broadening the campaign. Test one supported request from Brantford and one excluded-area request. Record expected and observed responses. This exercise is hypothetical; it is not evidence of local client work. MEASUREMENT Use media spend divided by qualified enquiries, plus booked outcomes when available. Keep attribution window, late sales and invalid requests visible. Baseline window and source system: ____________________ Review window and material changes: ____________________ Outcome and next decision: ____________________ SCOPE LIMITS Click prices and lead volumes are not inferred from a place's size or geography. Budgets need account and commercial evidence. Adventise delivery is remote. This market page does not represent a local Adventise office. USEFUL RESOURCES https://adventise.com/work-samples/lead-quality-walkthrough/ https://adventise.com/tools/ Coverage comparison only: Cambridge — https://adventise.com/cambridge-ca-ppc-agency/ Coverage comparison only: Hamilton — https://adventise.com/hamilton-ca-ppc-agency/ Coverage comparison only: Waterloo — https://adventise.com/waterloo-ca-ppc-agency/